Adrian Lauderdale, a distinguished alumnus of Arizona State University’s W. P. Carey School of Business, exemplifies the transformative impact of his educational journey. Graduating summa cum laude with a B.S. in Marketing, Lauderdale’s post-graduate achievements span diverse sectors, showcasing his entrepreneurial spirit and commitment to innovation.
During his tenure at ASU, Lauderdale’s leadership shone through as the Executive Vice President of AdWorks and the American Marketing Association. Additionally, as a LinkedIn campus editor, he shared valuable insights on leveraging the platform to build personal brands that attract lucrative career opportunities.
Venturing into entrepreneurship after graduation, Lauderdale co-founded ‘stillfun,’ an alcohol alternative beverage brand tailored for Gen Z. The brand not only offers a unique product but also seeks to challenge the stigma associated with sobriety.
Lauderdale’s professional journey commenced in the software sales industry with an internship at Slack. Subsequent internships at local advertising agencies in Phoenix, including August United and LaneTerralever, enriched his experience in content and influencer marketing.
Currently contributing to Klaviyo, an email and SMS marketing automation platform for e-commerce brands, Lauderdale attributes his success to the comprehensive foundation provided by W. P. Carey. He underscores the school’s role in cultivating his innovative thinking and communication skills, with a special mention of the impactful lessons learned in his favorite class, the capstone course (WPC 480).
In his advice to current students and recent graduates, Lauderdale encourages embracing ambiguity and taking measured risks. Whether initiating a side hustle or applying for competitive internships, he believes in the value of gaining diverse experiences.
Lauderdale’s journey reflects the enduring connections forged at W. P. Carey, emphasizing the importance of maintaining relationships with talented and friendly individuals encountered during his academic tenure. Adrian Lauderdale stands as a testament to the dynamic and supportive environment that defines the W. P. Carey School of Business.
