The National Library of Scotland hosted a groundbreaking exhibition, ‘Encountering Political Texts,’ unveiling the intriguing parallels between 17th-century political discourse and the tactics employed by today’s social media influencers. The exhibition, starting this week, is the culmination of the ‘Experiencing Political Texts’ research study, led by Professor Rachel Hammersley and Dr. Katie East, exploring political texts published between 1500 and 1800.
The research study, a collaborative effort involving historians, digital humanities specialists, members of the public, librarians, and archivists, delves into the credibility and reliability of political texts during a period marked by the proliferation of printing technology. The focus extends beyond the content of historical political texts to the methods employed in their communication.
Professor Hammersley draws attention to the striking resemblance between contemporary concerns about the credibility of social media influencers and the early criticisms of 17th-century coffee houses. “Innovation in how political ideas are presented – and consumed – is not new,” she remarks. “The early modern period saw much experimentation as authors sought not just to inform audiences but to entertain and often stimulate them into taking action.”
The exhibition aims to provoke thought about the various formats through which political ideas are disseminated, influencing our interpretation of information. Original editions of early modern political texts will be showcased alongside modern print and digital versions, encouraging visitors to reflect on their exposure to political messages and how it shapes their attitudes.
Historically, not all political texts were lengthy books; authors employed diverse techniques, including humor, satire, fiction, plays, and songs, often displayed on large posters in public places. The use of newsbooks and pamphlets, precursors to the modern newspaper, became widespread, making political ideas more accessible to a broader audience, regardless of literacy levels.
The study also highlights the challenge of information ownership and dissemination power, drawing parallels with modern media. Authors in the 17th and 18th centuries varied the price and availability of texts based on the intended audience. Thomas Spence, a notable radical figure, utilized various mediums such as pamphlets, tokens, songs, and graffiti to share his political ideas with a wide audience.
Periodical publications emerged as a success story during this period, with their regular format, short articles, and relatively low cost appealing to a broader audience, including women and tradesmen. While entertaining, these publications often included a moral, political, or philosophical dimension, echoing the multifaceted nature of modern media.
The ‘Encountering Political Texts’ exhibition offers a unique opportunity to explore the historical roots of political communication and invites visitors to ponder the evolution of media influence from the 17th century to the present day.
