Meet Sheila Brown, a true trailblazer in the media industry and the proud CEO of Vision Multi-Media. Sheila holds the distinction of being the owner of WUFO 1080 AM and Power 96.5 FM, Buffalo’s first and only Black-owned radio stations. Notably, she made history in 2013 by becoming the first Black woman to own a radio station in Western New York. This is the inspiring journey of a woman who rose from an entry-level sales position to redefine Buffalo’s media landscape.
Sheila Brown’s journey in the media industry began serendipitously when she was offered a sales position at WUFO by the general manager, Jesse Key. Impressed by her personality at an American Red Cross event, Key recognized her potential and offered her the opportunity to join the WUFO team. Despite having a stable career at the Red Cross, Brown took a leap of faith, driven by her unwavering belief in God. This decision marked the beginning of a remarkable career that has spanned over three decades.
Starting as an entry-level saleswoman, Brown’s dedication and passion for the industry quickly propelled her to the role of sales manager at WUFO. Her ascent continued, culminating in her historic achievement as the first Black woman to own a radio station in Western New York. Through hard work, determination, and a vision for change, Sheila Brown has become a prominent figure in Buffalo’s media landscape.
Brown had a vision for WUFO, Buffalo’s first Black-oriented radio station founded in 1962. She aimed to relocate it from a residential street to the bustling African American Heritage Corridor on Broadway in downtown Buffalo, significantly expanding its reach. Additionally, she successfully added an FM channel to the WUFO brand with Power 96.5, enhancing its industry footprint and introducing syndicated and morning shows.
Sheila Brown’s journey exemplifies innovation and resilience. Her leadership has not only transformed WUFO into a powerful voice within the community but has also paved the way for future generations of Black women in media. Brown’s story is a testament to the impact of determination, vision, and a steadfast commitment to breaking barriers.
Sheila Brown stands as a beacon of inspiration, proving that with vision and perseverance, one can achieve groundbreaking success. As the first Black woman to own a radio station in Buffalo, New York, Brown has left an indelible mark on the media landscape. Her legacy resonates as a testament to the limitless possibilities that arise when passion meets opportunity.
